1. Research and Concept
Assuring historical accuracy and authenticity
Although we use computer graphics, every artwork starts with blank paper and a pencil.
We usually gather over 2000 original historic picture references for each project.
We like to involve car owners, car manufacturers, historians and eyewitnesses where possible.
2. Computer Generated Imagery (CGI)
Re-building some of the world’s best motorcars
Each car is built from scratch, according to the model’s exact historic specifications.
The preparation of each car takes 3 highly specialized artists up to 2 months to complete.
We always strive to depict the car’s authentic racing condition – including any dirt and damage.
3. Photo Shooting
Capturing the highest quality images
We produce artworks with print resolutions up to 400 MP; 260 x 100 cm @ 300 DPI.
We travel to, and shoot in, real locations, using actors and actresses for maximum authenticity.
We use Hasselblad photography equipment and are proud to be official brand ambassadors.
Bringing every element together
Only by adding scratches, dirt and other flaws is it possible to achieve a truly realistic look.
We work hard to match the lighting conditions of the background created during the photo shoot.
Specialized software enables us to achieve the high quality renders we need to finalize our image.
5. Breakdowns and ‘Making Of’ Videos
Revealing the process behind each piece of art